Your brand is unique, relevant and compelling. Unique in its purpose, relevant in the value it delivers and compelling in the experience it offers. Together with you we develop and strengthen your brand to exploit its utmost potential for the sake of every stakeholder. Brand positioning, value propositions and brand portfolio management are the pillars of brand performance. We support you in constructing these pillars and help you tend to them over time.
Culture and Transformation
Do some organizations become too complex to be managed? Is the need for change too great and promising to be ignored? Is the very nature of what makes a business successful often neglected or understood too late? Yes. Changing a culture is like performing open-heart surgery. When it’s necessary, it’s necessary, but it’s always risky and dangerous if done without extreme care. We understand the systems of values, beliefs, culture, engagement and corporate performance that underpin great businesses.
Innovation and Design Thinking
We see innovation in a twofold way. As a process it enables us to achieve the unexpected and bring into reach the goals you aspire to. Innovation as a result disrupts what had seemed perfect until something new comes into the world. While design thinking sounds like a purely creative approach, it is not. It is a structured, analytical and insights-based process of problem solving.
Even the best business ideas need to be wrapped in a story, a narrative that connects with the public. A good story is original and inspiring. It attracts customers and binds them emotionally to you. We use frameworks employed by top authors, screenwriters and filmmakers to develop stories that stand out, perform and persist. We test them according to methods that have been used in the entertainment industry for decades and continuously improved under the pressure of one of the toughest markets we know: the market of experience.